The Internet has changed the game in consumer electronics retailing. Best Buy, with its 1415 stores domestically and 216 units internationally, instead of giving up has continually sought ways to stay relevant by focusing on what it can do well and keeping customer experience at the forefront. Branded suppliers are the lifeblood of the consumer electronics business. Many of Best Buy’s major suppliers such as Samsung, Sony, Microsoft, ATT, and LG are sold via shop-in-shop concepts within its stores.
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