Atari, perhaps one of the world’s best-known publishers and producers of interactive entertainment, has announced that it’s entering a partnership with audio company ROAM. The idea behind the collaboration is to combine the Atari brand with ROAM’s stylish, high-quality earphones to create co-branded mobile audio products. The new line of gaming headphones and earphones will serve as a platform to bring ROAM’s personalized audio to listeners. As part of the deal, Atari has become a shareholder in ROAM. This isn’t the first co-branding move in the headphone market as Marshall Amplification has licensed its iconic brand to a headphone manufacturer to leverage brand recognition and apply it to the burgeoning headphone market.

from Forbes – Tech http://ift.tt/29lG8Ae
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