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The Digital Era Is Crippling The Five Year Strategic Plan

April 27, 2016

Each year, strategic planning teams at multinational companies review competitor revenues, read through press releases, compare their own company’s performance to their peer set and then work with their management teams to create annual strategic plans for the next year and reiterate a five year plan.  It is an annual ritual which consumes anywhere between two to four months of time spent coordinating meetings, preparing documents and gathering information.  It is well-intentioned, informative and useful for executives who need to evaluate and communicate their company’s achievements and performance. However, in an increasingly digital business landscape, this exercise falls short in terms of delivering fresh ideas, uncovering nascent trends and instigating quick action.

from Forbes – Tech http://ift.tt/1QBXmXV
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