The mattress industry is a sleepy, but $14 billion, market–one that the founders of Casper are out to wake up with their high-tech, hip, straight-to-consumer sleep brand. There are challenges–mattresses, although used every night by just about everyone, are big, heavy and out of sight. Tougher still, the turnover is low–customers buy a new mattress every seven years.  The two year-old startup, however, has raised more than $70 million and has done $100 million in sales during their first year in business. Now they are developing sheets, pillows and more to make their sleep brand into a lifestyle brand. Investor Ron Rolfe interviewed Casper founders Neil Parikh, Luke Sherwin and Gabe Flateman at the FORBES Under 30 Israel Summit in Tel Aviv. Below are the highlights of how the scrappy New York entrepreneurs are taking on big mattress brands:

from Forbes – Tech http://ift.tt/1S3Gc6p
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