Facebook recently announced that its messaging platform WhatsApp will no longer charge subscription fees and will be a completely free service for its users. The company now plans to introduce tools which will allow users to communicate with businesses via WhatsApp, thus making it the “go-to” app for several services. We believe this is in line with Facebook’s strategy to monetize a platform once it crosses the billion-user mark and use organic interactions between businesses and users as the first step toward monetization.

from Forbes – Tech http://ift.tt/1Y4ZLAp
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