While working as a developer at BET, self-taught engineer Adrian Grant recognized a growing movement of memes, viral videos, and other Hip Hop-inspired social content that was swiftly taking over social media. As a former Platform Manager at IA Ventures, a $155MM Fund dedicated to investing in companies that use data to create competitive advantage, Grant understood the opportunity and long-term potential of engineering a space specifically for this multicultural, millennial audience. Initially looking to break ground by building a platform that would bring this content and its creators to the entertainment network, Grant noticed the need to create an outlet specific to this shift that could live on its own and be a go-to source for these social content experiences. It was from that foresight that SENNA was born.

from Forbes – Tech http://ift.tt/20Nf2IV
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