Blaze Becomes Beryl: How The “Bosch of Bikes” Turned A U.S. Lawsuit Into A Positive

On the surface Blaze has had a smooth ascent, partnering with bike schemes in London and New York. But behind closed doors founder Emily Brooke has faced a “horrific” legal disaster. Today she explains her new brand name Beryl, and how she turned a looming lawsuit into a something positive.

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