Ryan Smith’s Qualtrics Capitalizes On The Rise Of The “Experience Economy”

Qualtrics Founder Ryan Smith has capitalized on the “experience economy” to create a private company with a valuation of more than $1 billion. The the Provo, Utah-headquartered company’s software has become ubiquitous among marketers looking to better understand their customers. Next up: IPO?

from Forbes – Tech http://ift.tt/2lDqQ0x
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