Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

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Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.

from Forbes – Tech http://ift.tt/2gyfKbn
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