How Macy’s, Target Tap Devices For The Holidays

Here’s a reason for retailers to be “appy” this holiday season: Purchases made on mobile apps more than doubled in 2015, to nearly $50 billion. We look at holiday-specific shopper apps and how retailers can parlay these concepts into direct spending online and in the store.

from Forbes – Tech http://ift.tt/2g2Zjm7
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