By Rodger Howell In today’s highly competitive market, executives must work harder than ever to ensure their company’s brand stands out, operates with a clear purpose, and maintains consumer appeal. In a 2015 study, “Bonfire of the Brands,” PwC traced the long-term success of more than 6,700 brands from around the […]

from Forbes – Tech http://www.forbes.com/sites/strategyand/2016/11/09/four-characteristics-that-help-leader-brands-drive-innovation/
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