With the rollout of chip-based EMV cards in the U.S., which make it considerably more difficult to perform in-person fraud, fraudsters are more incentivized to shift their attention to Card-Not-Present (CNP) fraud, as it is now the weak link in the retail chain and where easy cash is to be made.

from Forbes – Tech http://www.forbes.com/sites/johnrampton/2016/11/09/follow-the-data-3-steps-ecommerce-merchants-should-take-to-avoid-fraud/
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