How Lowe’s Battles Amazon With Omnichannel Digital Performance

While Lowe’s focus on omnichannel performance across the home improvement customer journey gives it a competitive advantage over Amazon within its market segment, the real winners here are its customers. “Every part of the process must be quick and efficient,” Carvelli explains. “We take a big box and turn it into an intimate experience.”

from Forbes – Tech http://ift.tt/2e9Ens9
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