When the Target data breach occurred in 2013, I was frankly surprised at the response. It took too much time to manage the consumer fallout. Watching the aftermath play out, I assumed that the lawyers must have taken over the response, because I believe that marketers would have handled it differently. Marketers would have instinctively thought about how to mitigate consumer trust damage, brand damage, and the negative financial consequences.

And so I’ve been interested in this topic—marketing’s role in data breaches—for some time. I came across an exceptionally knowledgeable individual on the topic, Holly Rollo, the CMO of RSA, the Security Division of EMC. RSA solutions enable customers worldwide to deliver business-driven security strategies. After listening to her, I decided to create a small series on why CEOs and marketers need to wake up to the cyber security storm that is approaching. The following focuses on the basics of cyber security as described by someone in marketing.

from Forbes – Tech http://ift.tt/2etXmOU
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