By Angela Schuller, Brand Journalist, SAP The popularity of Halloweenis more than smoke and mirrors — it’s a major industry in which Americans happily invest. According to The National Retail Federation, Americans will spend $8.4 billion on Halloween this year, with most survey respondents (+94%) planning to buy candy for neighborhood trick-or-treaters. […]

from Forbes – Tech http://ift.tt/2dTVLRH
via IFTTT