As Samsung’s engineers worked overtime to identify the cause behind its exploding Note 7 smartphones, their inability to replicate the explosions in a controlled environment led to the scrapping of the model. Samsung’s announcement that it would stop production of the Galaxy Note 7 could not have come at a better time for Alphabet’s (NASDAQ:GOOG, GOOGL) subsidiary Google. Its newly launched smartphone “Pixel” just lost a major competitor. (Read What Does Google Aim To Accomplish With The Pixel?). Furthermore, a recent survey revealed that 40% of Samsung smartphone owners (of the survey population of 1,000) would not buy another device from the manufacturers, after the recent Note 7 fiasco, impacting its reputation negatively. While Pixel lacks a standout hardware feature that can differentiate it from rival devices and excite customers, Samsung’s reputation loss can lead to consumers flocking towards the “safer” and faster Pixel. We believe that, since the launch of Pixel coincides with the end of Samsung’s Note 7, Google can get a head start in the smartphone market and gain market share from Samsung.

from Forbes – Tech http://ift.tt/2eg5P9j
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