The tumbling pound signifies a widely held belief that the UK’s impending break with the European Union is more bad news than good for the British economy. Evidence is already visible on Tesco’s website, where a number of Unilever’s familiar brands are unavailable in a tussle over who eats the 10% price increase driven by unfavorable exchange rates. Plus, a Treasury report that was leaked to The Times projects a dent in GDP of up to 9.5% in the event of a complete withdrawal from the EU.

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