UX is at the heart of all digital experiences and is the reason why people are so willing to stand in line for hours to buy the newest iPhone. Great UX is behind how you feel when you use your favorite products; and it’s coming to life in a way the world has never seen before. Your devices can already keep track of context like the time of day, location, or even your dinner plans, but what if they could also cross-reference that context with your daily routine and habits to customize your experience? The options for customized experiences will be endless.

from Forbes – Tech http://ift.tt/2dD5XDO
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