Maintaining Brand Equity in Extended Supply Chains

There are as many ways to approach corporate social responsibility as there are companies. But a key driver is almost always focusing on the issues that could be most injurious to that company’s brand equity. For large apparel and retail companies, the treatment of labor in sweat shops in third world countries is a critical issue. This article discusses a new crowd sourcing app that could help sweat shop workers.

from Forbes – Tech http://ift.tt/2cXsRo9
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