Carriers Stand To Gain From iPhone 7 Promos

Apple‘s fall iPhone launch cycles generally sees a flurry of activity in the U.S. wireless industry, as carriers rely on promotions of the handset to win over high-spending wireless customers. This year’s promos on the iPhone 7 appear to be the most aggressive we have seen over the device’s 9 year history, with nationwide carriers offering the iPhone for free with trade-in offers. Although we believe the offers are a net negative for the industry, with costs largely rising for major players, Sprint could see the lowest financial impact while T-Mobile could see the strongest customer gains. Below we size up the impact of the new wireless plans on the industry.

from Forbes – Tech http://ift.tt/2dBEtcn
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