Hanging over this month’s release of the iPhone 7 and the iPhone 7 Plus is next year’s smartphone from Cupertino. 2017 will be the tenth anniversary of the original iPhone launch, and Apple is expected to create a breakthrough device with new technology and innovative design. Tim Cook and his team are making a big bet that the market will accept the changes in the iPhone 7 to ensure a smoother launch of the iPhone 8.

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