As the advertising world gathered in New York this week for its annual version of Burning Man (maybe Burning Platform Man?), change is evident everywhere – from tech to data to new ways of telling stories. But I thought Andrew Robertson, Chairman and CEO of venerable ad agency BBDO summed up one overarching truism that endures: “You still need the big idea.”

from Forbes – Tech http://ift.tt/2dx9XW9
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