Who Will Lead Digital? CEOs And Marketing Executives Are In Charge, For Now

One’s definition of “digital transformation” may depend on one’s professional pursuits or station in the organization. To an IT leader, it likely translates to adoption of cloud and microservices. To a marketing or sales leader, it means e-commerce channels and social media. To a financial leader, it means data analytics and new payment platforms. So that means digital efforts are either contained within silos, or even exist within their own purpose-built silo.

from Forbes – Tech http://ift.tt/2cOaMXR
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