Online language programs seem to be growing substantially in users and revenue. According to one analyst, the worldwide market for the digital English learning products (the most popular language) was $2.8 billion in 2015, projected to grow to $3.8 billion by 2020. There are a lot of companies trying to grab some of this revenue, including busuu, Duolingo, Babbel, Rosetta Stone, WeSpeke, and Linguistica360. However, entry has slowed considerably, since the last major competitor to enter was Duolingo in 2011. These companies may have different features to help speed up learning and varying price schemes, but they still have a tough time distinguishing themselves among potential new users.
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