SEO is one of those things that many people know about, but at the same time, many don’t really know about it. However, I met Kotton Grammer, who seems to know the ins and outs of the industry. I wanted to know how he has over 150 clients a month and is on the first page when you Google keywords like Chicago SEO, St Louis SEO or New Orleans SEO and… zero employees.
So here are 7 things I learned when interviewing him about how he does it all.
1.Your Backend Will Determine Your Success
His backend process has enabled his to do things more efficiently. Grammer has never needed employees because he outworks everyone and makes his process as simple and efficient as can be. Which allows him to handle everything. Besides outworking the people in the industry – he works smarter than people in the industry. He’s always doing research development which allows him to be 3 steps ahead of the competition. Many people won’t do the dirty work and learn about their own industry. Always learning and improving is the way to stay ahead of the curve in this space. 
2.Your Knowledge Will Keep You in Business
Having the knowledge in your industry is always the best currency. People hire people that know how to do the job. Having the knowledge means you can provide massive value to other people’s lives. When people can relate value to the price you’re asking for – the price is no longer an issue. Know what you are doing and know who you are doing it for. Being purposeful and knowledgeable will help you be in it for long-term.
3.Client Acquisition is The Way You Make the Money
Many people know how to rank but not many know how to convert those visitors into clients. The reason Kotton has a lot of clients is because he knows how to take them through the funnel from a spectator to a buyer. Build relationships with your clients and ultimately provide them with what they want and find excitement from accomplishing just that.

from Forbes – Tech http://ift.tt/2dbGAZe
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