We live in a world where consumers expect everything to be available instantaneously and with a simple touch of a button. We can thank Google for this – launched nearly two decades ago, it wasn’t the first search engine, but it was by far the fastest and the most accurate. Consumers for the first time saw that information can be accessed in hundreds of milliseconds, rather than seconds or minutes in some cases. And as social and mobile commerce apps have gained in popularity, consumers have become even more demanding – they want answers, experiences and even products instantly.

from Forbes – Tech http://ift.tt/2de8a7b
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