What Under Armour Knows About Branding That Their Competitor’s Don’t

Under Armour came in at #6 on Forbes Most Innovative Companies List this year and for good reason. This start up that began with a 23 year old football player and a dream in 1996 is now going head to head with giants like Nike and Adidas, without having to disrupt through a niche model like Lululemon.

from Forbes – Tech http://ift.tt/2cKP6w0
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