Raising The Next Round (Part II)– Proving Minimal Viable Traction (MVT)

“I know it when I see it,” said Supreme Court Justice Potter Stewart, talking about pornography.  Unfortunately, many entrepreneurs get much the same answer from VCs, when asking the question, “what do I need to accomplish or prove, in order for you to fund me?”  Despite many VCs’ inability to articulate what a “fundable” business looks like, there actually is some method to the madness.  Our Traction Gap framework (http://bit.ly/2ctpG2N) lays out a comprehensive series of milestones and deliverables that, if achieved, should allow an entrepreneur to raise money at a lower cost of capital over time.

from Forbes – Tech http://ift.tt/2cAHJ7d
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