Apple is ranked the #2 in global smartphone market unit share, #1 in premium phones and still accounts for the vast majority of smartphone profits globally. Apple has also experienced some share loss in markets in places like China, which they seem very keen to make up with the iPhone 7 and with full supply of the iPhone 6 SE. There were lots of leaks about what the iPhone 7 would be, but other than the dual camera and lack of a headphone jack they were mostly wrong. Everything has changed inside of the iPhone 7 and that’s something that’s been lost on some people, I think, primarily because they read about the leaks. I spent the last 72 hours with the iPhone 7 Plus and want to share some of my highlights on it. While Apple hasn’t changed the core industrial design of the phone itself, they literally changed everything else, a similar approach to the new Apple Watch Series 2. Apple once again brings out a great phone and at the same time may have fixed a problem plaguing mobility experience in the process. There are some things users will need to get used to, but in the end for me, it’s all worth it.

from Forbes – Tech http://ift.tt/2cLr7yq
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