Pokémon GO developer Niantic labs has not developed a reputation for generosity, at least when it comes to ingame rewards. Pokémon GO’s buddy system is finally live, and some are complaining that the developer is being mighty stingy with candy. Basically, the buddy system awards you candy for a single Pokemon that follows you around outside of the Pokéball, allowing you to level up some of your rarer finds. And yes, some Pokémon get you rewards for just a single kilometer, but some of the rarer monsters can take 5 times that long. My colleague Paul Tassi thinks that isn’t nearly enough, saying that this feature won’t draw back lapsed players unless it starts doling out the candy a little more effectively. I’m not so sure.

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