When a business wants to generate high-quality leads, one of the strategies that it turns to is referral marketing. And it’s not hard to see why. Referral marketing is known for having four times higher conversion than typical marketing channels, according to eMarketer. One of the leaders in the referral marketing space is Ann Arbor-based Amplifinity.
Amplifinity has built a successful software-as-a-service platform that is available in three flavors: Amplifinity Base, Amplifinity Pro and Amplifinity Enterprise. Amplifinity also maintains an app for the Salesforce AppExchange called the Amplifinity Connector – a referral app that integrates into Salesforce in 30 minutes to facilitate an exchange of data from Amplifinity to Salesforce and drive referrals in Salesforce. This increases sales team productivity and revenue from referrals.
Amplifinity’s flagship software is an automation engine that controls referral programs for businesses of all sizes. And Amplifinity’s platforms enable businesses to engage with existing customers and partners and incentivizes them to make a trusted introduction to a brand for a high-valued interaction. Some of Amplifinity’s customers include ADP, DIRECTV, ADT, TSYS and RingCentral.

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