Apple Holds Firm On China iPhone Premium

Despite skidding sales and early bets that its latest smartphone won’t do well in China, Apple won’t be giving any bargains to its fans in the world’s biggest smartphone market, according to newly released global prices for the iPhone 7. The move comes as a bit of a surprise, since Apple desperately needs to reverse its recent downward plunge in China, which is now its second biggest global market after only the U.S. But a number of factors are at play here, including a rapidly devaluing Chinese currency and also Apple’s hesitation to lower its prices into the same realm as some of its fast-rising homegrown Chinese rivals.

from Forbes – Tech http://ift.tt/2cTaH6g
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