NFL: Converging the In-Stadium and On-Couch Experiences

Three weeks ago, I bought my son football season tickets to his university. When he arrived on campus at registration last week, he asked for his ticket package. They told him it was already encrypted into his student ID card. So when he attends a game, the ID card gets scanned for admission. Smart, I thought. That eliminates any ticket resales. After all, if he can’t go to a game, he’s not going to hand over his ID card to anyone else. It’s a far cry from when I went to school, and our paper tickets often got lost, stolen or sold.

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