Viacom‘s MTV is facing a significant decline in its TV viewership. Its erstwhile popular MTV Video Music Awards broadcast saw a 34% drop in viewership this year, drawing an audience of 6.5 million viewers on television. However, online viewership of the program increased significantly from 4.4 million streams on Facebook last year to 45.8 million streams this year. Viacom earns a significant amount of its revenues from advertisements on traditional TV and while the increase in streaming views indicates that the popularity of video music awards is still high, users preference for alternative modes of viewership will impact Viacom’s revenues negatively. We believe as viewing preferences of consumers change, a strategy to monetize MTV’s content differently can help Viacom to drive revenues in the long term.

from Forbes – Tech http://ift.tt/2crncak
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