As I have often written here on Forbes — for a beat I have loosely defined the past, present, and future of citizen empowerment — the seemingly unstoppable phenomenon we call social technology is changing the way we need to think about lots of things.  One the one hand, it has empowered us; as ordinary citizens, we can do things today that at one time were the sole province of a few professionals. On the other hand, along with this privilege comes the responsibility of doing things you never had to do before.  Example: when social media first got the attention of marketing professionals (a little more than just a decade ago), many believed that they should start blogging, the most prevalent social-media publishing tool at the time, well before easier tools like Twitter came along.  What they did not realize is that blogging can be a burden. Not long after the first blogging land rush, many marketers began abandoning their projects. (The Web today is still littered with the remains of dead blogs.)

from Forbes – Tech http://ift.tt/2bmJrb5
via IFTTT