Amazon’s Next Move To Penetrate Deeper Into Indian E-Commerce

While China remains a sore spot for Amazon, the e-commerce giant is ensuring that it does not leave any stone unturned in establishing a significant presence in India. After committing an additional $3 billion investment in the region, the company is now looking to make its subsidiary “Junglee” a platform for individuals to buy and sell goods to each other (mostly second hand products), with Amazon managing the payment and delivery. Quikr and OLX are established players in this market in India. However, Amazon’s strong delivery network and promise of an “Amazon like” experience should draw customers to this platform. We believe this initiative will broaden Amazon’s user base in India and give it a stronger foothold in the region. With India well positioned for strong e-commerce growth over the long term, we believe it can be a key region to drive Amazon’s revenues in future.

from Forbes – Tech http://ift.tt/2bA74Q6
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