Successful Marketing Technology Means Perfecting the Fundamentals First

I had the pleasure of meeting Chris Spears, chief marketing technologist at ARKE, during the last MarTech conference in San Francisco.  We sat down recently to talk marketing technology trends and what he’s seeing from his vantage point working with both B2B and B2C companies.

from Forbes – Tech http://ift.tt/2brQ4ue
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