100% of U.S. marketers surveyed say data and analytics will play a crucial role within their team as well as within other marketing teams in the future
66% of marketing teams interviewed have a Chief Marketing Technologist (CMT) in place today, and 26% are looking to fill a CMT role in the next 12 months.
46% of U.S. marketers plan to increase investments in both customer insight analytics and programmatic marketing in 2017.
23% of global marketers say “being stretched too thin due to working with and managing too many vendors” is their biggest threat.

from Forbes – Tech http://ift.tt/2aSyCAF
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