The idea behind Twitter’s Fabric platform ‘activity segments’ is that it will help provide new metrics to help developers (and product marketers) understand their application’s user activity and, crucially, the ‘user retention’ of the application itself as they change their so-called ‘activity state’ i.e. whether they are high, medium or low activity users in terms of the frequency of application.

from Forbes – Tech http://ift.tt/2b7pN3V
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