Recently, the gig economy – aka the “on-demand” or “shared” economy – has drawn as much ire as it has excitement and cash from venture capital investors seeking the next Uber or Airbnb. But despite the criticisms and fears of oversaturation or underestimated challenges inherent in the gig marketplace model, there are some startups – like Bellhops and Checkr – that help restore investor confidence in the space. The difference is that, for a gig economy company like Bellhops, value doesn’t exist in the model or platform itself—it’s in how the platform complements its mission to create a new, more valuable supply in underserved spaces.

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