As its search business reels under pressure from new regulations, impacting revenues negatively, Baidu is working to take the user experience of its mobile apps to the next level of delight. The company recently unveiled an AR (augmented reality) platform called DuSee that will allow China’s mobile users to test smartphone augmented reality on their existing devices. The company also plans to integrate this technology directly into its flagship apps, including the Mobile Baidu Search app and Baidu maps. As per our estimates, “Search Services” accounts for nearly 75% of Baidu’s valuation. And while Baidu has a significant share in the Chinese search engine market, AR technology to improve user experience significantly and make it more immersive can ensure that this share is retained and grows over the long term.
See our complete analysis of Baidu here

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