Recently, eBay‘s management stated, that through its efforts to diversify its product range, the company has achieved over 100 million live product listings on its Indian website eBay.in. This is a significant number given the India’s leading e-commerce player Flipkart has around 40 million product listings and Amazon lists over 65 million products. E-commerce players vying to capture a share of the growing Indian e-commerce market, with Amazon investing hugely in the region and Alibaba looking to enter India. eBay appears to be banking on its diverse inventory to attract consumers. Despite an early mover advantage, eBay is witnessing a slow-down in revenue growth in India and the company now appears to be looking at ways to grow its market share in the region. As eBay works on a turnaround program, India can play an important role in driving revenues for the company. However, the company needs more than a diverse product listing to gain market share. eBay needs to rebuild its brand in the Indian e-commerce market and highlight factors that differentiate it from the other players in the region. For success, the company must also resolving key operational issues, including faster deliveries and refunds for buyers and a support system for sellers.

from Forbes – Tech http://ift.tt/2aFyu7l
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