Withings, a company recently acquired by Nokia , has launched a range of connected health devices in India, including fitness watches and Wi-Fi scales. Apart from activity trackers, Withings launched a home HD camera with baby monitoring features, a wireless blood pressure monitor and a device which allows users to monitor and improve their sleeping experience. While Nokia’s acquisition of Withings was aimed at establishing itself as a key player in the connected health devices market, India holds strong growth potential in this segment. With a large population and strong economic growth, the personal healthcare segment is witnessing tremendous growth in the country. Wearable health leader Fitbit entered India in the middle of 2015 to tap into this market and now commands the highest market share in terms of value, while players such as Xiaomi and GOQii dominate the market in terms of volume. Nokia is an established brand in the country. Through this launch. it can get a head start in the higher priced fitness trackers segment, which is currently at a nascent stage with Fitbit being the only real competitor.

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