As Pokemon Go slides down the interest level-o-meter, Snapchat is again thrust back into the collective consciousness.  Agencies and brands I talk to have a quandary – most want to “do” Snapchat but don’t know how to work with Snapchat – a key area Snapchat is ramping up efforts in.  Snapchat remains a firm favourite with users (Snapchat – and not Facebook – is currently the second most downloaded app in the US but many brands and agencies are missing tricks; here are five ways to get ahead of the pack:

from Forbes – Tech http://ift.tt/2a96Ktd
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