Recently, LinkedIn acquired PointDrive, a Chicago-based start-up which has a technology allowing sales professionals to share visual content with prospective clients, thus building better relationships. The company plans to integrate PointDrive’s technology into its sales solutions portfolio to better position LinkedIn as a platform where sales professionals can engage with clients. This acquisition comes on the back of LinkedIn’s enhancements to its Sales Navigator tool, where the company included CRM sync, Gmail extension and new discovery features on the Sales Navigator mobile app. Once LinkedIn becomes a part of Microsoft (after the pending acquisition), an increased focus on its sales tools can enable the company to tap into the growing trend of social selling. The enhancement of its sales products can drive revenues for its Premium Subscription segment, where Sales Navigator is the fastest growing component.

from Forbes – Tech http://ift.tt/2a4BA6t
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