Recently, Twitter rolled out a new marketing strategy which includes videos explaining what Twitter stands for, distinguishing it from other social media platforms. This effort stems from the company’s research which revealed that, while 90% of people globally recognized the Twitter brand but did not use the site because they misunderstood what Twitter is. The company is now looking to change the perception of Twitter from being a social network enabling users to connect with family and friends to being the “go to” place for all news updates. Twitter is positioning itself as a unique platform where news ranging from big events to local updates along with live commentary can be accessed. We believe that, as a decade-old company that is struggling to grow its user base, a marketing strategy that highlights its uniqueness can attract more users to its platform.

from Forbes – Tech http://ift.tt/2asLvnr
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