The announcement last week by Macy’s that they are piloting “Macy’s On Call” powered by IBM’s Watson shows that Macy’s is a legacy brand with the agility of a small brand that can shift and adapt to trends in retail swiftly and authentically. This latest collaboration is another in a long history of inspired moves by Macy’s, and here’s why.

from Forbes – Tech http://ift.tt/2a07Kvq
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