Recently, Alibaba unveiled a new online platform that is aimed at streamlining the process required to track and remove fake goods on its e-commerce platforms. Termed as the Intellectual Property-Joint Force System, this tool will give participating brands an online portal and account manager to better facilitate the removal of counterfeits from Alibaba’s sites. The system will also allow Alibaba to alert brands on suspicious listings which it is unable to verify independently. Brands can then notify Alibaba if these products violate intellectual property rights so they can be taken down from the website. This move comes after several warnings from U.S. trade officials about large quantities of counterfeit goods being sold on its platform. It is estimated that fake products account for more than 60% of products sold on Alibaba’s platforms (as per China’s State Administration for Industry And Commerce) and complete elimination of these products can impact its volumes to a large extent. However, as the company looks to expand globally, it is critical for Alibaba to build a strong reputation and foster consumer trust across the world. Fighting counterfeits will be key to achieve this goal.

from Forbes – Tech http://ift.tt/2anncp8
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