For most people choosing which Instagram photo to use, the one that will get the most likes, is an intuitive process. They rely on their instincts to decide which one has the greatest “wow factor” or will induce the most jealousy, or shows the most off-the-beaten-path scene. Sometimes they try to copy what has worked in the past or a successful influencer’s style, but it’s all a big guessing game. 
Not for Beautiful Destinations, a travel and lifestyle brand that has more than 10.5 million followers in 180 countries and now creates social-first content for others. They have built an algorithm that will tell you, before you post, how many likes and comments a photo will get, the nature of those comments (angry, scared, happy, grateful), and how many people will click a link on it.
They have taken their Instagram fates (and those of their lucky clients like Airbnb, Marriott, and the Philippines Department of Tourism) and placed them in the sturdy hands of science. 

from Forbes – Tech http://ift.tt/29RC6jE
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