By 2020, athletic apparel is projected to be a $66 billion industry. With more high profile celebrities stepping in to spotlight and championing active wear, as witnessed with Kanye West expanding his collaboration with Adidas and Beyoncé introducing her Ivy Park line, the segment has transcended the fitness world and seamlessly evolved into a global fashion trend.
Nike is reportedly expected to generate upward of $2 billion in sales from womenswear by 2017 , attributing its scale to a higher demand for items such as sports bras, tights and training shoes. With an estimated worth of $500 million in 2014, Under Armour has also experienced tremendous growth in the category. Despite being home to several high-profile male athletes such as Steph Curry and Cam Newton, Under Armour’s womenswear is catching up and  could potentially surpass the escalating success of its menswear, which has traditionally more than doubled in worth.

from Forbes – Tech http://ift.tt/2aaROZl
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